Sunday, June 14, 2009

The Lightning in the Bottle Thing



It can be difficult to use the unconscious creative process to generate a successful career. If we have success, or get significant acclaim, with certain images along the way we're naturally inclined to think that those "kind" of images must be repeated. This is where the right side and left side of the brain begin the struggle that can knock us right out of the air. Once fear of failure to repeat success kicks in you'd better intubate the creative body, call Dr. House. Lingering on the fuzzy flow of "best images ever made" is as productive as talking out loud to a dead uncle. If you've made excellent images, ones that were extremely satisfying to you at that time, you'll probably continue to create with the same satisfaction. Once the mechanics of running your business are in place, then it's important to work independently of others' opinions, good or bad, or as is usually the case, indifferent. Taking this risk is scary, but thrilling -- that's what we want, right? However, it's guaranteed that if you dwell on the past, fear the future and start drinking gin at 9am, your greatest success will absolutely be behind you.